In a competitive economic environment, business leaders innovate with new ideas, improved product, or efficient operations to meet customer needs. Leadership may be urged to get creative to meet the market. When we think creatively we use the right hemisphere of our brain. Logical thought, by comparison, is associated with the left hemisphere. Combination of both types of thought is necessary for innovation according to Daniel Pink in “A Whole New Mind.” He describes integration of left and right brain thought saying, “The future belongs to whole brain thinkers.”
About the Author
Richard Wilberg is a creativity coach, musician, photographer, and former business leader who lives in Madison, Wisconsin.